Through your social media metrics, you’ll know which platform is the most popular with your customers and target audience. You can go live across several platforms, including YouTube, Facebook, TikTok, Instagram, and Twitch. That means they’ll feel like they have a voice and that your brand is listening. The great thing about live videos is that they’re interactive and they get your audience involved. You could also offer a behind-the-scenes look at your business operations, introduce an upcoming product or feature, produce how-to videos or do a Q&A session with active followers on your page. If you’re considering filming tutorials for new products, streaming them live will allow viewers to ask questions that you never knew needed answering. Live videos offer just as many possibilities as pre-recorded content but with the added bonus of viewer interaction. If you want to connect with your followers and boost engagement on your social media pages, whether Facebook, Instagram video, Snapchat, Twitter or LinkedIn, make a plan to go live on video in the near future. The use of Facebook live video increased by 50% in 2021. Some brands even take this particular video strategy one step further and produce live videos on their social media channels to attract and engage with followers. They offer viewers a stark contrast to the polished videos they are used to seeing from big brands with big video budgets. These informal, inexpensive videos allow brands to connect with followers and prospective customers on a deeper, more human level. Some of the most popular videos shared by businesses and brands today are the ones that are recorded directly from a smartphone. You don’t need fancy equipment, expensive actors or influencers, or a pristine film set to create a viral or engagement-driven high-quality video for your social media platforms. There are endless video formats you could use, but here are 9 low-budget ideas for social media videos that you can use to drive more engagement with your social media video marketing and meet your business goals. The best video is the one that engages your audience. But you must be creative, committed, and willing to often experiment (and fail). You don’t need professional video equipment or an Oscar-worthy script. You don’t have to break the bank to create a good online video for your social media community. Why? For many, it comes down to a lack of ideas and limited budgets for social media content. There are over 1 billion video views every single day on YouTube.ĭespite the potential reach and engagement it can bring, some businesses are still hesitant to include video marketing in their social media marketing strategies.70% of people have made a purchase after seeing a product in a YouTube video.People are twice as likely to share video content than any other type of content.73% of people would rather watch a video to learn more about a product or service than read text.In the first half of 2022, people spent on average 26.5 minutes daily watching video content on mobile devices.On average, people watch 16 hours of online video per week.The potential ROI from a well-executed video campaign is immense when you consider the following: If you’re planning on leveraging social media videos to boost brand awareness, engage with your audience, and grow your business, you need to take the time to put a clear content marketing and social media strategy in place.
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